Monday, 25 February 2008

Website Update

The website at www.mcmediaplayer.com has been updated to incorporate the new logo. There's still lots of work to do on the site but at least I've got one more job out of the way.

Some of you might be wondering why I'm worrying about things like the logo and site design when there are important jobs waiting to be done on the players themselves (both versions). It's a fair question which I'll pre-emptively answer now.

There's never a good time to stop working on the players, there are always people waiting for new features. For this reason the marketing side of things often gets left behind, which doesn't bother me too much because for me it's more about the quality of the player than how many people use it. Still, I do need lots of users to keep the whole project viable - the project would be in trouble if the player dropped off the public radar.

At the moment I'm in a dicey phase with the website due to the recent URL migration. The search engine rankings for the old pages at mediacollege.com are going to drop now that the player's not there any more, but the new URL doesn't yet have good rankings. For a time, the player is not going to feature in the top 10 Google results for relevant keyphrases. I need to do everything I can to keep the marketing on track and minimize the negative impact. Doing a bit of work on the look of the site should help.

In the past I've noticed up to a 10% increase in "stickability" (people staying at or returning a to website site) when the site has a decent logo. A good-looking, professional logo suggests credibility. I'll be interested to see if the percentage of click-throughs from the MC Media Player home page increases now. I'm hoping for a 1 - 2% increase which might not seem much but every little bit helps.

Still high on my to-do list is the next stage of revamping the site. I'll be trying for better organization and much more documentation. However the very next job is probably to get back to MC Altair and finish it off ready for v1.0. Then there's a few outstanding issues with MC Classic - I'd like to spend a bit of time on them. Most urgent though is my need for sleep and a short break from the project - I'm in danger of MC Burnout :(

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